Seminar Reflection – Globalisation and the media

For this week’s seminar we discussed globalisation of the media; is it changing the world for better or worse? We started the discussion by outlining why Americanisation if often associated with globalisation and whether it suggests the same as globalisation. Referring back to Baudrillard, he suggested that ‘reality has been replaced by a ‘media-generated, hyper-reality’, which has great significance when discussing globalisation as it again reiterates the idea of the media representing events in a certain way and leaving no room for interpretation. This is when the argument that all the power lies in the hands of the people who own the media comes in, which explains why we sometimes read a report on an event and understand the happening in a different way as opposed to the way in which another organisation would report that same happening, but from a different angle.

Furthermore we discussed the notion of ‘blogging’; is everyone considered a journalist when they write a blog? We argued that the thing that defines a journalist is the fact that they verify a news story. As a journalist, you are expected to question your material and find out whether it has happened or not, which is not always the case with bloggers. Hence why you can find reports and images that are published by individuals, which in time prove to be a forgery and completely editorialised. We said that it is critical for a journalist to assess the truthfulness of your story. Al though the number of bloggers keep increasing and there are a few negative connotations that comes with blogging, we argued that blogging is essential to obtain a sense of the story and sometimes read about a happening from another country or person’s point of view. We said that the BBC might report one story in a negative light, whereas RT (or even a blogger who is aware of the story) would report that same story in a completely different way. We came to the conclusion that globalisation is a great phenomenon, but it depends on the individual and how they use the vast amount of resources/information that is available online.


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